Apple Records announced today their plan to reissue the music of The Beatles, coincidentally (?) occurring just as the news of Paul and Ringo’s New York concert appearance was reaching the world.
- the albums will include no new tracks, demos or b-sides;
- each album will come in a regular and limited edition,
- the limited editions containing a documentary video on the making of that album. That is a slight change from the industry tradition of creating deluxe and standard versions of albums.
- the press release explicitly states that there will be no digital version of these albums,
- they will be made available concurrent with the new video game featuring the Beatles music, Rock Band.
- there will be a box set for collectors featuring the original mono mix of the first few albums, and a stereo box set
- Both box sets will include a documentary unavailable elsewhere
EMI, the Beatles label, will get a chance to sell cds to Rock Band users, without the extra overhead of Apple iTunes and without the specter of DRM-free files flooding the net. That doesn’t seem unfair to me. The Beatles will get an unprecedented bump from the release of the video game with young people, and has the potential to re-establish the value of music as a consumer product in the minds of a lot of kids.
Apple Records’ announcement:
“We are delighted to announce the release of the original Beatles catalogue, which has been digitally re-mastered for the first time, for worldwide CD release on Wednesday, September 9, 2009 (09-09-09), the same date as the release of the widely anticipated “The Beatles: Rock Band” video game.
Each of the CDs is packaged with replicated original UK album art, including expanded booklets containing original and newly written liner notes and rare photos. For a limited period, each CD will also be embedded with a brief documentary film about the album. On the same date, two new Beatles boxed CD collections will also be released.
The albums have been re-mastered by a dedicated team of engineers at EMI’s Abbey Road Studios in London over a four year period utilising state of the art recording technology alongside vintage studio equipment, carefully maintaining the authenticity and integrity of the original analogue recordings. The result of this painstaking process is the highest fidelity the catalogue has seen since its original release.
The collection comprises all 12 Beatles albums in stereo, with track listings and artwork as originally released in the UK, and ‘Magical Mystery Tour,’ which became part of The Beatles’ core catalogue when the CDs were first released in 1987. In addition, the collections ‘Past Masters Vol. I and II’ are now combined as one title, for a total of 14 titles over 16 discs. This will mark the first time that the first four Beatles albums will be available in stereo in their entirety on compact disc. These 14 albums, along with a DVD collection of the documentaries, will also be available for purchase together in a stereo boxed set.
Within each CD’s new packaging, booklets include detailed historical notes along with informative recording notes. With the exception of the ‘Past Masters’ set, newly produced mini-documentaries on the making of each album, directed by Bob Smeaton, are included as QuickTime files on each album. The documentaries contain archival footage, rare photographs and never-before-heard studio chat from The Beatles, offering a unique and very personal insight into the studio atmosphere.
A second boxed set has been created with the collector in mind. ‘The Beatles in Mono’ gathers together, in one place, all of the Beatles recordings that were mixed for a mono release. It will contain 10 of the albums with their original mono mixes, plus two further discs of mono masters (covering similar ground to the stereo tracks on ‘Past Masters’). As an added bonus, the mono “Help!” and “Rubber Soul” discs also include the original 1965 stereo mixes, which have not been previously released on CD. These albums will be packaged in mini-vinyl CD replicas of the original sleeves with all original inserts and label designs retained.
Discussions regarding the digital distribution of the catalogue will continue. There is no further information available at this time.”
Whichever came first, the idea to perform for the David Lynch Foundation, or to send out the announcement in the days after the event, it’s shrewd marketing that is also tasteful, because no one had mentioned the reissues or Rock Band all weekend. It was all about the Maharishi and the music, and that’s how it should be done.