Rosenfelder Index – live blog of Super Bowl XLIII Ads


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The Rosenfelder Index is an annual review of Super Bowl advertising that focuses on the cost of buying everything advertised during the game. The result is a cross-section of the US economy, outlined in what is being marketed. This year, the Rosenfelder Index goes live for Super Bowl XLIII (or at least as long […]

Rosenfelder Index Update: Doritos Super Bowl Campaign Starts Early


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The Super Bowl broadcast has always been the finish line for a contest or two, with the big ad capping off a few weeks of advertising/run-up. Doritos’ competition for consumers to make their own ads, with the winner to be broadcast (and thereby announced) during the game.

What other companies are making a big build-up? […]