5 Lessons from the Saints' Victory

Reflecting upon the New Orleans Saints’ amazing victory in the Super Bowl last night, a few traits came to mind that could apply to any business or project you might be working on.

1. Belief that your goal is worthy and attainable 2. Teamwork 3. Perseverance in the face of adversity 4. Not taking everything […]

Rosenfelder Index Measures Super Bowl XLIV Ads

The Rosenfelder Index is the amount it would cost to purchase one of everything advertised during the Super Bowl. Repeats count twice – after all the advertisers paid more for the extra spots. My friend Jim Dunbar, the esteemed music supervisor and a&r man, and I had the idea in the late 90s to quantify […]