Rosenfelder Index of Super Bowl XLIII ads – Live blogging the 2nd half


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Bruce Springsteen at Super Bowl XLIII

Set Sixteen Monsters vs. Aliens – March 27 3D nice Golden Gate Bridge collapse! ($12) Sobe – some unrecognizable celebrities I suppose (no spiel just visual) ($1.50) Chuck 3D (free)

Halftime report and dark stadium in the background for Springsteen set change.

Set Seventeen Sprint – nextel direct […]

Rosenfelder Index Update: Doritos Super Bowl Campaign Starts Early


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The Super Bowl broadcast has always been the finish line for a contest or two, with the big ad capping off a few weeks of advertising/run-up. Doritos’ competition for consumers to make their own ads, with the winner to be broadcast (and thereby announced) during the game.

What other companies are making a big build-up? […]