The Rosenfelder Index – Super Bowl XLIII Results


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Super Bowl XLIII was one of the best games ever

The Rosenfelder Index is defined as the price to purchase one unit of everything advertised during the Super Bowl, including repeats. If something is advertised four times, I put it in four times. That way the Index reflects the effectiveness of repetition and the […]

"The Rosenfelder Index" Measures Super Bowl Marketing


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The Super Bowl is the biggest game in our most popular sport, and its broadcasts are often as legendary as the game itself. Accordingly, over its 42 year history, advertising during and leading up to the Super Bowl broadcast should be considered as a championship tournament as well.

Advertising and marketing show the pulse of […]