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The UK band One EskimO rolled through New York last week on a promo tour for their upcoming album, and I caught them at a yogurt shop on Bleecker Street. It’s not every band that will take the street in broad daylight with no particular demand for their performance.
I thought the yogurt shop show was a great idea and so did about 50 people who stopped to watch their 45-minute set. One Eskimo’s music reminded me of the Blue Nile, Peter Gabriel, Paul Weller and other bands whose singers emote with a British accent. If you visit their site, you’ll see a blog that tells the story associated with their artwork, and I happened to find their “bio” info on wikipedia.
One Eskimo has the assets for a great online/viral campaign too: 14 videos very sophisticated to accompany every song on their album, interesting artwork and a theme to go along with it.
One Eskimo “Kandi”
Also, here’s the link to a Don Diablo of remix “Givin’ Up” stream you might enjoy while reading their story.
Woweee love these guys, literally cant wait for the album to be released..on the 22nd of june i think 🙂