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(Courtesy of MySpace Music/Lisette Rioux Paulson)
One of the main reasons I am so enthusiastic about the convergence of entertainment and technology is the swag. Items like the iPhone case above are indicative of a lot of money being thrown around in hope of awareness, branding and other indirect effects. How many hits to the site does a little satchel like the one above generate? Possibly a lot – the department distributing these is in charge of pursuing promotional opportunities with their record company partners.
An enhanced view of the company that might come from looking at this nice little item might make people in the business advocate for the beleaguered site when they normally might. It certainly has improved my impression of MySpace and that department, but I am easily swayed by swag!
