5 Lessons from the Saints' Victory


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Reflecting upon the New Orleans Saints’ amazing victory in the Super Bowl last night, a few traits came to mind that could apply to any business or project you might be working on.

1. Belief that your goal is worthy and attainable 2. Teamwork 3. Perseverance in the face of adversity 4. Not taking everything […]

Close Super Bowls Good for Marketing


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Everyone is glued just like the past two years! Geaux Saints!!!!

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Super Bowl XLIV Ads for 3rd Quarter


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The Who did a fantastic job for halftime, with a spectacular light show and able performance of their mega catalog, especially considering they are missing two amazing original members, John Entwistle and Keith Moon.

The Saints started the second half with an onside kick! The ads are getting a little more risque and memorable too. […]

Rosenfelder Index for Super Bowl XLIV 2nd Qtr.


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The sum for the second quarter is at the Bottom of the following table.

Under “type,” the key is: A – Apparel; C – Communications; T – Transportation; B – Beverage; S – Snack food; E – Entertainment; I – In House

 

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Rosenfelder Index Measures Super Bowl XLIV Ads


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The Rosenfelder Index is the amount it would cost to purchase one of everything advertised during the Super Bowl. Repeats count twice – after all the advertisers paid more for the extra spots. My friend Jim Dunbar, the esteemed music supervisor and a&r man, and I had the idea in the late 90s to quantify […]