Watching the 100th Indianapolis 500

The Indianapolis 500 is one of the premier sporting events in the US and this year marks the 100th anniversary of the great race. The race really comes to life on television too, with countless camera angles, including each driver’s point of view, an aerial camera that is mobile, numerous fixed locations and a helicopter. […]

Seinfeld Night at CitiField – An Excellent Promotion

How could you have an entire night at a baseball game dedicated to the TV show “Seinfeld”? It seems like a promotion about nothing to many people, but it was one of the most sophisticated, entertaining and best-executed events I’ve ever seen at a Major League Baseball game.

Beginning with the promotional cap carrying the […]

The Rosenfelder Index of Super Bowl XLV Advertising

This year’s live blog tallying the price of every item advertised during the Super Bowl, also known as The Rosenfelder Index, will commence at 6:30pm, when the Fox broadcast gets going. As with last year, I will present a spreadsheet that will update itself throughout the game to show how much we are being hit […]

Ronald Reagan's 100 is also Bob Marley's 66th

Happy 100th birthday to Ronald Reagan. He was MCA’s greatest client, and any study of the 40th president should include his relationship with Lew Wasserman and Ted Schreiber. They set him up with GE Theater and the SAG presidency, which included violence against other Hollywood Unions unwilling to consolidate under SAG. In those days Reagan […]

RIP Don Kirshner

The death of Don Kirshner has brought on a wave of nostalgia for a time when music on television was new. When I was growing up in the 70s, “Don Kirshner’s Rock Concert” was one of the only music-oriented shows on television. It was shown late at night on the weekends, and as opposed […]