The Rosenfelder Index of Super Bowl XLV Advertising

This year’s live blog tallying the price of every item advertised during the Super Bowl, also known as The Rosenfelder Index, will commence at 6:30pm, when the Fox broadcast gets going. As with last year, I will present a spreadsheet that will update itself throughout the game to show how much we are being hit […]

Super Bowl XLIV Ads for 3rd Quarter

The Who did a fantastic job for halftime, with a spectacular light show and able performance of their mega catalog, especially considering they are missing two amazing original members, John Entwistle and Keith Moon.

The Saints started the second half with an onside kick! The ads are getting a little more risque and memorable too. […]

Rosenfelder Index for Super Bowl XLIV 2nd Qtr.

The sum for the second quarter is at the Bottom of the following table.

Under “type,” the key is: A – Apparel; C – Communications; T – Transportation; B – Beverage; S – Snack food; E – Entertainment; I – In House



Earbender's Sports Highlights of 2009

Looking back at the previous year in sports, the Earbender Sports Personality of the Year is “awarded” annually to the young athlete (or a veteran in a new role) that overcomes social, political and competitive challenges. I look to various professional sports as a pastime but also as a lesson in teamwork and other […]

The Rosenfelder Index – Super Bowl XLIII Results

Super Bowl XLIII was one of the best games ever

The Rosenfelder Index is defined as the price to purchase one unit of everything advertised during the Super Bowl, including repeats. If something is advertised four times, I put it in four times. That way the Index reflects the effectiveness of repetition and the […]