Seinfeld Night at CitiField – An Excellent Promotion

How could you have an entire night at a baseball game dedicated to the TV show “Seinfeld”? It seems like a promotion about nothing to many people, but it was one of the most sophisticated, entertaining and best-executed events I’ve ever seen at a Major League Baseball game.

Beginning with the promotional cap carrying the […]

Earbender's Sports Highlights of 2009

Looking back at the previous year in sports, the Earbender Sports Personality of the Year is “awarded” annually to the young athlete (or a veteran in a new role) that overcomes social, political and competitive challenges. I look to various professional sports as a pastime but also as a lesson in teamwork and other […]