Seinfeld Night at CitiField – An Excellent Promotion


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How could you have an entire night at a baseball game dedicated to the TV show “Seinfeld”? It seems like a promotion about nothing to many people, but it was one of the most sophisticated, entertaining and best-executed events I’ve ever seen at a Major League Baseball game.

Beginning with the promotional cap carrying the […]

May 12th, 2011 | Tags: , , , , | Category: Marketing, Sports, Television | Comments are closed

Chris Blackwell at the New York Public Library


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Thankfully, last night’s interview with Chris Blackwell at the main branch of the New York Public Library was not a maudlin tribute to Bob Marley but instead an overview of the great record man’s life in and out of the music business.

Rolling through album covers, song samples, videos and other photographic exhibits, Blackwell was […]

May 12th, 2011 | Tags: , , , , , , , , | Category: Marketing, Music, Radio, Technology | Comments are closed

Remembering Bob Marley with Chris Blackwell


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Bob Marley and others with Chris Blackwell in the late 70s.

Tonight at the New York Public Library‘s main branch, Island Records founder Chris Blackwell is scheduled to speak on the topic of Bob Marley to commemorate the thirtieth anniversary of his passing. Blackwell is not a big public speaker, so it will […]

May 11th, 2011 | Tags: , , , | Category: Marketing, Music, Opinion | Comments are closed

Google Music Beta Launches


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Google Music Beta is the name of the search/advertising giant’s long-awaited cloud storage and listening service. I was fortunate to attend the Google I/O Extended meeting in the company’s New York headquarters to see the presentations, and they were impressive. First re-capping some of the announcements at the previous I/O conferences, then moving into a […]

May 10th, 2011 | Tags: , , , | Category: Marketing, Music, Technology | Comments are closed

Google Music Service to Be Announced Today?


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After a long hiatus, the Earbender blog returns with a visit to the Google I/O Extended conference from the company’s New York headquarters. After a sumptuous buffet accompanied by oldies music by the Beach Boys and righteous brothers, a short intro from Vic Gundutra, we will soon see what the hubbub is.

Google has been […]

May 10th, 2011 | Tags: , , | Category: Marketing, Music | Comments are closed
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