Swag I Have Known #3

KIFM promo radio

While promo people give a lot of stuff out, we don’t often get items back from our business to business partners – the relationships are way too unequal for that. But occasionally, in a few instances, I have picked up t shirts, mousepads, antenna bobbles or other items meant for entities […]

Swag I Have Known #2

(Courtesy of MySpace Music/Lisette Rioux Paulson)

One of the main reasons I am so enthusiastic about the convergence of entertainment and technology is the swag. Items like the iPhone case above are indicative of a lot of money being thrown around in hope of awareness, branding and other indirect effects. How many hits to […]

Swag I Have Known #1

Earbender.com introduces a new series with the photo (at right) of a Phillies souvenir I obtained at a game with Jim Nelson and Meiko’s manager Mike Savage in 2008. Loosely entitled “Swag I Have Known,” the series will cull the best of my personal collection of items “curated” through years of being a sports/music/entertainment […]