5 Lessons from the Saints' Victory


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Reflecting upon the New Orleans Saints’ amazing victory in the Super Bowl last night, a few traits came to mind that could apply to any business or project you might be working on.

1. Belief that your goal is worthy and attainable 2. Teamwork 3. Perseverance in the face of adversity 4. Not taking everything […]

Rosenfelder Index – live blog of Super Bowl XLIII Ads


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The Rosenfelder Index is an annual review of Super Bowl advertising that focuses on the cost of buying everything advertised during the game. The result is a cross-section of the US economy, outlined in what is being marketed. This year, the Rosenfelder Index goes live for Super Bowl XLIII (or at least as long […]

Super Bowl Run-up: Springsteen's Press Conference


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Naturally, the music for the Super Bowl is of great interest, and this year’s artist, Bruce Springsteen, like most of the others, is one of my favorites. When Prince performed at the Super Bowl, he re-established himself as one of the great performers in the history of rock, and I expect Springsteen will do […]